Gain

Vision of Experience

Which desires (human drives) are at work for someone to take action and gain this experience?

Vision of Experience: Persona • Context • Pain • Gain • Value Proposition • Feeling

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Purpose

Sometimes, people want to get closer to an expectation because they anticipate a gain or convenience. They dress up to look better. They book a three-star restaurant because the food will be excellent. They go out with their friends because it will be fun. Closing the gap is based on a desire to go after opportunities, enjoyments, and successes.

Notes

Sometimes, it is best to define a Pain; other times you will define a Gain. It is also possible to do both.

Rules / Constraints

We have not (yet) defined rules or contraints.

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“In order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)